About Me
I create engaging digital experiences that drive revenue for businesses small and large
Based out of Dallas, I am a digital marketing leader obsessed with leveraging data to develop teams and processes that produce revenue.
(Fun Fact: My digital marketing optimization efforts have produced $112,000,000 in incremental revenue over the past four years.)
Digital Strategy
Omnichannel Marketing
Mobile
Data & Analytics
My Story
I was on my way to a microbiology degree when I landed an internship at a legendary record label and fell in love with marketing. Six months later, I tossed the lab coat aside and changed my major. But some things never die.
While my heart belongs to marketing, as a latent science nerd, my mind is obsessed with producing measurable results. As digital marketing evolved and analytics have come to the forefront, this unique dichotomy has allowed me to identify opportunities hidden to others inside the data.
While many strategists speak about innovative plans, my track record demonstrates that I can lead teams to execute them. From the time I piloted an unknown band to sell over 500,000 albums on a shoestring budget to last year launching 674 animal hospital websites generating an 11% YoY lift in new clients, every step of the way I have produced results and optimized them.
My traditional marketing background allows me to forge digital strategy through the lens of omnichannel marketing. I’m a trusted adviser and go-to-guy for all things marketing who also has vast experience working with the C-suite communicating plans and securing consensus.
When I’m not dreaming of marketing, I can be found spending time with my family, trying new mustards, or on the ice with hockey friends shooting pucks at my head. Where do you think the all the great ideas come from?
Recent Experience
Director, Digital Marketing & New Client Acquisition
VCA Animal Hospitals | VCA Inc.
Sept 2011 – Current
Vice President, Digital Media
Ketchum Directory Advertising
Aug 2009 – Sept 2011
Vice President, Client Solutions
SEOP
Nov 2008 – Aug 2009
Expertise > 10K Hours
- Digital Marketing Strategy
- Omnichannel Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Mobile Marketing
- New Client Acquisition
- Web & Mobile Development
- Analytics / Google Analytics
- Social Media Marketing
- Team Building
- P&L Responsibility
Education
B.A. Marketing
University of Connecticut
Marketing & Microbiology
California State University Long Beach
More Than Just A Marketing Guy
Mike The Family Man
Mike, his wife, and daughter moved to Dallas in the Fall of 2018 and are loving it there.
Mike The Hockey Goalie
Mike has played hockey with Stanley Cup Champions and USA hockey legends Dustin Brown & Chris Chelios.
Mike With Ozzy
Mike was once choked by Ozzy Osbourne before a Black Sabbath concert in Montreal.
Mike The Silly Daddy
Mike goes to great lengths to make his daughter laugh each and every day.