Chief Marketing Officer with 20+ years of experience building acquisition and retention engines for PE-backed, multi-location healthcare and consumer services businesses.
View LinkedIn ProfileI build data-driven marketing systems that drive measurable growth, not vanity metrics. My focus is on acquisition and retention engines that improve unit economics and same-store performance across large, distributed footprints. I partner closely with executive leadership, operations, and finance teams to translate strategy into execution that scales.
• EVP of Marketing for a national, private equity-backed veterinary services platform supporting hundreds of locally branded hospitals across the U.S.
• Chief Marketing Officer and founding marketing leader for a fast-growing, PE-backed dental services organization, scaling the business through de novos, acquisitions, and brand consolidation across multiple states.
• Led digital marketing and new client acquisition for a global veterinary healthcare provider, supporting hundreds of hospitals and managing enterprise-scale budgets, teams, and platforms.
• Built and led centralized acquisition and retention teams, modern martech stacks, and KPI frameworks aligned with operations and finance.
• Trusted partner to CEOs, executive leadership teams, and boards, with experience supporting transactions, lender communications, and long-range growth planning.